28 Feb BVE 2017
We are pleased to be able to say that we were asked by BVE (Broadcast Video Exhibition) to produce a number of short stings/teasers for use on social media platforms for their event at London’s Excel Centre.
It’s 09.40am – there’s just 20 minutes until doors open, which is why we are hidden away here in the press office writing this!
Shot against an iconic backdrop (yes it’s real!) in London’s Trickbox Studios, we worked alongside PR company Bubble & Squeak to conduct a number of interview sessions with exhibitors who will appear at the show.
We are also happy to say that were able to offer a 48-hour turnaround on the completed footage, which as well as editing, included colour correction and grading. The clips are currently rolling out on Facebook & Twitter, and we’ve also posted a couple of them below…
The brief was to produce a range of 20-30 second clips which could be released as part of a countdown campaign to attract final/last minute registrations for the free event, but we we keen even for this basic concept to add a level of production value, which came in the form of a roaming handheld camera. This gave us some useful flexibility during the interviews, meaning we could cover multiple angles all within one take – allowing the interviews to retain their natural flow.
As well as sharing the completed videos on the event website, Twitter and Facebook, they were also used in part of a digital email marketing campaign, with our videos being featured in a promotional email which was sent to approximately subscribers.
Producing this short series of videos was a lot of fun, and a great opportunity to work with the biggest broadcast event in the UK. We have a busy few days ahead as we are duet be here every day that the int is open. We are also incredibly excited to see guest speaker Louis Theroux on Thursday morning, but we’ll tell you more about that after it’s happened…